m2h blogs by Marcia Hansen » FrienderBenders http://marciahansen.com/blog digital content strategy, social media marketing, and seo expertise Sat, 19 May 2012 02:13:25 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Check out FrienderBenders http://marciahansen.com/blog/frienderbenders-live-now/ http://marciahansen.com/blog/frienderbenders-live-now/#comments Thu, 16 Apr 2009 23:17:06 +0000 Marcia Hansen http://marciahansen.com/blog/?p=925 My newest social media project at Allstate is FrienderBenders.com. We wanted to create a site that shows how bad driving habits can contribute to accidents, but in a fun and engaging way — without preaching at people. Who wants more preaching? Not me! So here’s the promotional video. The video outtakes are funny. If you click to watch, I think you’ll get a kick out of it.

FrienderBenders.com is social media and user-generated content. Visitors to the site can choose from among four bad driving characters: Texting Tessa, Make-up Mary, Johnny Distracto, or Hungry Horatio and add their own photos and choose from one of the sound effects.

Do you want to tease one of your friends about eating in the car? You can send him a Hungry Horatio complete with a picture and sound effect. The application creates a short Flash animation of a funny car crash featuring the unique bad driving character you created.

FrienderBenders is meant to be social. You can share your funny animation with your friends via email, save it to Facebook or other social networks, or even embed it on your blog so visitors to your site can see your creative talents.

If you’d like a walk-through of the application, here’s an interview I did on TechWebTV with David Berlind of Information Week at Web 2.0 demonstrating the site:

Click over to FrienderBenders.com and be sure to come back and let me know what you think. Feedback welcome!

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