digital content strategy, social media marketing, and seo expertise
Jenny asked about resources for her business writing course. Like Jenny, I think that someone who writes in business today needs to know more than how to write a memo or a report.
I started to comment over there, but then my list got long. Some of these may be more or less useful depending on the course focus. I’ve thought about this subject a lot because I’m trying to provide an introduction to some new ideas about what it means to write professionally in my own professional writing course. My students have expressed some criticisms for texts that still teaches them what an email message window is. While I haven’t really found a text that I really like, below are some ideas for topics to discuss.
Business 2.0 has some articles I’ve used to start discussions.
Also, I really like Kathy Sierra’s blog: Creating Passionate Users on writing and presentations.
Professional Blogs and their Impact on Communications. Also, there has been lots published on business and blogging and changing contexts for business communication.
Gerry McGovern on web content. Under publications he has some sample chapters of his texts.
CSR Wire – I’ve also asked students to analyze corporate social responsibility reports.
And, then I’d also consider some of the ideas that these people are writing about:
Dan Pink
Seth Godin
Tom Peters
Motto Magazine
Lawrence Lessig
ok, that’s all I have time to load up now. And, I didn’t even get to issues with Design.
About m2h blogsMarcia Hansen works by day as a marketing manager in social media. At other times you'll find her traveling about speaking, writing, and learning. And, if she's lucky, it's on her Honda Shadow 1100.
Please note -- the postings on this site are my own and don’t necessarily represent my employer's positions, strategies, or opinions. If you want to know more about me, you can visit my About Marcia Hansen page above, or my home page at MarciaHansen.com.
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