http://marciahansen.com/blog by marcia hansen, since 11/23/2003 Tue, 09 Mar 2010 02:53:08 +0000 http://backend.userland.com/rss092 en Whether you have a small or large business, creating a sound social media strategy to meet business objectives is important. In a recent post, Shel Holtz points out that Chaos is Not a Strategy. He outlines three types of social media: organic, programmatic, and campaign-based. I'd like to expand on these ... http://marciahansen.com/blog/social-media-success-for-businesses/ Based on what I've learned from working within a large organization, there are many suggestions I have for managers in marketing, communications, or public relations before they leap into the social media space. While I truly believe that large corporations need to learn how to act like small, local businesses ... http://marciahansen.com/blog/corporate-social-media-plans/ Are you ready take your business into social media? If you're at the research stage and trying to figure out if social media is the place for you, then the following three tips are something to consider as you evaluate whether to get your business into social media. Because, let's face ... http://marciahansen.com/blog/small-business-start-social-media/ Last year, I won a customer service award because of how I acted proactively to assist customers on Twitter. I was one of about 50 employees invited to a special luncheon with Dennis Haysbert. I didn't know about the special lunch ahead of time. I just did what I thought ... http://marciahansen.com/blog/customer-service-and-social-media/ I learned recently that my photo of the Staten Island Ferry was included in a Schmap. Then, I've finally managed to upload more photos to Flickr. Check out my latest sets (Blue Ridge Parkway, Biltmore Estate, Battleship North Carolina, Charleston SC, Charlotte NC, and the Daniel Stowe Botanical Garden) view ... http://marciahansen.com/blog/fun-photos/                                  I finished my second BlogTalkRadio show today for the Vehicle Vibes Radio channel. Things were going fine, and then the second guest wasn't able to make the show. How many times in life does this happen -- you've done your best to schedule things in advance, you think things are ready ... http://marciahansen.com/blog/creating-live-radio-back-up-plan/ Yesterday, I was at the Round Lake Classic Car Fest for a LIVE video shoot for Vehicle Vibes. I've been doing more of these for Allstate social media this summer. I really enjoy talking with people who attend; however, I've also learned there are challenges to doing a live shoot ... http://marciahansen.com/blog/3-challenges-public-video-shoot/ Someone asked me the other day the difference between link baiting, link building, and link or comment spam. Trying to keep it simple, here is what I said: Link baiting: is a philosophy that places importance on creating useful, remarkable content that people will, just as a matter of course, want to ... http://marciahansen.com/blog/building-relationships/ In my previous post, Video is Queen, I wrote about why video is queen (if content is king) and that video has the potential to strengthen endorsements and brand recommendations. It's no secret that one of the values for brands is when multiple viewers click through in a timely manner ... http://marciahansen.com/blog/roi-seo-longtail/ If content is king, video is queen. YouTube is now the second most popular search engine. People are creating and watching more and more video these days. Textual content is still strong and has it's uses, but video captures our attention in more and more ways. Video is queen because: 1. Video is ... http://marciahansen.com/blog/video-is-queen/