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	<title>m2h blogs by Marcia Hansen</title>
	<link>http://marciahansen.com/blog</link>
	<description>digital content strategy, social media marketing, and seo expertise</description>
	<lastBuildDate>Wed, 18 May 2011 04:09:00 +0000</lastBuildDate>
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		<title>Do the Work: Steven Pressfield on Beating Resistance</title>
		<description><![CDATA[Feel resistance to writing a book, shipping a product, completing a marketing plan, or trying something new? If you have ever felt resistance in doing what you know you should be doing, then Steven Pressfield&#8217;s book, Do The Work, is the book for you.
In Do The Work, Steven categorizes all the various forms of resistance [...]]]></description>
		<link>http://marciahansen.com/blog/do-the-work-steven-pressfield-on-beating-resistance/</link>
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		<title>SOBCon: Successful Online Business Spirit Lives On</title>
		<description><![CDATA[I&#8217;m back from SOBCon and feeling freshly inspired by brilliant entrepreneurs. I&#8217;m so impressed by the businesses the conference founders and attendees are creating for themselves and their customers.
I&#8217;m also in awe of the kindness, generosity and goodwill of everyone I met. No, really. I&#8217;m not just saying that. Everyone. We expect business people to [...]]]></description>
		<link>http://marciahansen.com/blog/sobcon-successful-online-busniness-spirit-lives-on/</link>
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		<title>Create Great Content: Test Logical, Emotional, and Ethical Appeals</title>
		<description><![CDATA[In this post, The Emotional Sale: Selling through Social Media, Sam Fiorella argues consumers are shifting from logical decision making to emotional decision making as a way to compensate for information overload and time crunch pressures.
Logical Appeals
What types of content appeal to the left side of our brains? Sam suggests feature comparisons, testimonials, and white [...]]]></description>
		<link>http://marciahansen.com/blog/create-great-content-test-logical-emotional-ethical-appeals/</link>
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		<title>Create More Video: 7 Video Types for Social Media Engagement</title>
		<description><![CDATA[
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Are you a video star? Do you own a flip camera and do all your own on-camera work and well as production and even calendaring and scheduling? Or, do you hire a production team, talent, and staff to do your video work? I&#8217;m curious to learn what types of video content you&#8217;re creating and whether you&#8217;re [...]]]></description>
		<link>http://marciahansen.com/blog/create-more-video-7-video-types-for-social-media-engagement/</link>
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		<title>Pre-Commerce: A digital strategy driven by consumers</title>
		<description><![CDATA[In Pre-Commerce: How companies and customers are transforming business together, Bob Pearson, formerly of Dell Computers and now Chief Technology &#038; Media Officer at WCG, a marketing communications agency, delivers the goods on why and how to create a successful pre-commerce program that delivers solid relationships with your customers and strong e-commerce results.
The Transformation of [...]]]></description>
		<link>http://marciahansen.com/blog/pre-commerce-digital-strategy-driven-by-consumers/</link>
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		<title>SXSW Marketing Tactics</title>
		<description><![CDATA[Some of the most popular marketing efforts at SXSW involve free food and beverages. It&#8217;s not surprising given there is even a service that tracks them (see: AustinFoodCarts.com). During the conference, brands rented a food cart, reserved space in many of bars and restaurants on 6th Street, or went the low budget route and passed [...]]]></description>
		<link>http://marciahansen.com/blog/sxsw-marketing-tactics/</link>
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		<title>5 Big Ideas from SXSW to Uplevel Your Digital Marketing</title>
		<description><![CDATA[The SXSW conference can be a lesson for brands in how to blend a face-to-face event with social, music, and film. The organizers, panelists, and attendees create an experience, lots of content, encourage ongoing social participation and promotion, which all leads to it being an entertaining and educational experience for attendees.
You have to understand, however, [...]]]></description>
		<link>http://marciahansen.com/blog/5-big-ideas-from-sxsw-uplevel-your-digital-marketing/</link>
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		<title>Create Your Content Strategy: Bring your dish-to-pass</title>
		<description><![CDATA[I attended my first SXSW this month, and I am intrigued by various sessions about creating and marketing content that seeks to inspire, entertain, and educate an audience, be it an audience of consumers who have grown more skeptical about what you have to offer, students who have become more and more disengaged by coursework [...]]]></description>
		<link>http://marciahansen.com/blog/create-your-content-strategy-bring-your-dish-to-pass/</link>
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		<title>Real social media conversations</title>
		<description><![CDATA[In a couple conversations with people yesterday, friends suggested they are attempting to get greater meaning and value from the social communities where they participate.
Real conversations &#8212; not imitation, not facsimiles.
One of the people I follow (sorry &#8212; I can&#8217;t remember who) said something along the lines of &#8212; let&#8217;s have real conversations, not just [...]]]></description>
		<link>http://marciahansen.com/blog/real-social-media-conversations/</link>
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		<title>Birthday Wishes Come True</title>
		<description><![CDATA[Instead of enjoying a birthday dinner on the evening of my birth (back in May) with family and friends, this year found me traveling west for a job interview the next day. If you’ve been following me in other channels, you know the interviews went well. I started my new job with Intel just after [...]]]></description>
		<link>http://marciahansen.com/blog/birthday-wishes-come-true/</link>
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