CoberTOURHi, I have good news! I want to let you know about a project I’ve been managing that just launched last week. It’s called CoberTOUR(sm). CoberTOUR(sm) is an educational tool that will (hopefully!) help people learn more about insurance coverages. Since December, Allstate has had the English version of the tool, Bumper-to-Bumper Basics(sm) accessible via the website. However, this revised tool offers transculturated information in Spanish.

Users of CoberTOUR(sm) can get an overview of insurance coverages in their state or dive deeper and learn even more about particular coverages. Plus, there are also example stories about how people may use particular coverages, which I think are helpful. Plus, people who are bilingual can switch from Spanish to English or visa versa.

Initial internal feedback has been positive. However, if you have time to check it out, please let me know what you think. It’s been so much fun working on such an interactive product that is also educational. I learned a bunch about insurance in the process and from the project team that transculturated the content, did the video shoot, and developed the technical pieces — they were all fantastic (and so nice about my broken Spanish).