m2h blogs by Marcia Hansen

Someone asked me the other day the difference between link baiting, link building, and link or comment spam.
Trying to keep it simple, here is what I said:
Link baiting: is a philosophy that places importance on creating useful, remarkable content that people will, just as a matter of course, want to share with their friends because [...]

In my previous post, Video is Queen, I wrote about why video is queen (if content is king) and that video has the potential to strengthen endorsements and brand recommendations.
It’s no secret that one of the values for brands is when multiple viewers click through in a timely manner to purchase based on a [...]

I attended the Web 2.0 Conference last week in San Francisco. Over the next few posts, I’ll try and upload some of my notes for you from the Web 2.0 marketing sessions I attended.
One of the Tuesday workshops I attended was SEO From Soup to Nuts, by Stephan Spencer. Stephan is president of Netconcepts, writes [...]