m2h blogs by Marcia Hansen

In this post, The Emotional Sale: Selling through Social Media, Sam Fiorella argues consumers are shifting from logical decision making to emotional decision making as a way to compensate for information overload and time crunch pressures.
Logical Appeals
What types of content appeal to the left side of our brains? Sam suggests feature comparisons, testimonials, and white [...]

I found a blogger, new to me, whose work sounds interesting. Tim is working on his PhD at Boston College. His research is on place blogging and the ways that people use new media to reinforce place. He also talks about graffiti and placecasting. Plus, he’s a bicyclist. I almost [...]

Take a look at the two pictures on the MSNBC Multimedia page – 1st of Barack Obama with his head bowed “being called to serve” and the 2nd picture of Hillary Clinton as she makes a point at an NAACP convention. Quite the contrasting pictures, wouldn’t you agree? However, click on Clinton’s picture [...]

The second session of the day is: Keeping the Focus on Rhetoric
Pat Sullivan, Lisa Ann Robertson, Ben McCorkle, Susan Delagrange
Lisa Ann Robertson uses a classical rhetorical lens to teach digital media. She studies Romanticism, the body, and cyberculture. When she teaches digital media, she teaches it *strong* at the very beginning of the [...]

I went to hear Dr. Winifred Horner speak tonight. What an amazing woman! She is now teaching a class on memoir writing for people over 50 as part of a Lifelong Learning program. I was most impressed that she got her MA at 40, her PhD at 50, and in addition to [...]

Thoughts about fear are floating in the blogosphere lately (or maybe I’m just recognizing them more).
Curt Rosengren posted today regarding five words that can help us get over fear:
someone else has done it.
Yep. That’s it. Someone else has been where you are or done what you’re trying to do. In [...]

I have to capture some ideas real quick. Quick because I’m behind. Capture because I want to remember and then do more with this later.
Over on, 8040: Rhetoric of Motives, Emotion & Affect (a blog for one of the classes I’m taking this semester), I spiraled off onto an idea about someday teaching [...]

I came across this blog entry, Ecology again, during some googling and thought the following clip of text was interesting:
I love college library. There’s energy in the air and it’s fun to watch people. Whenever I’m there I remember my first tour of UW when I was a junior in high school and they [...]

The TV is on in the background and Michael Moore’s, Bowling for Columbine is on. (so, yes, I’m breaking the advice in my previous post.)
I had forgotten the part where Moore contrasts living in Canada and living in the US. The difference is remarkable, especially given the conversations we’ve been having in [...]

I am taking a Shakespeare class this semester (my first). We just finished Richard III. I’ve been trying to watch the videos as well as read the texts. For Richard III, Al Pacino directed and stared in a Docu/Drama called, “Looking for Richard.” The following quote is from that video. [...]