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Big Brands in Social Media

By: Marcia Hansen on: Mar 18,2010 In: marketing, social media

Organizations that can bring humanity and flexibility to their interactions with other human beings will thrive.
Seth Godin, Linchpin
I really believe what Godin is saying in the above quote, and I’ve tried to put it into action in the work that I’ve done. From responding in a personal voice on Twitter, to doing man/woman-on-the-street video interviews [...]

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Tags: casual video, conference sponsorships, small group events

Check out FrienderBenders

By: Marcia Hansen on: Apr 16,2009 In: marketing, networks, social media

My newest social media project at Allstate is FrienderBenders.com. We wanted to create a site that shows how bad driving habits can contribute to accidents, but in a fun and engaging way — without preaching at people. Who wants more preaching? Not me! So here’s the promotional video. The video outtakes are funny. If you [...]

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Tags: Allstate, FrienderBenders, w2e

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About m2h blogs

Marcia Hansen works by day as a marketing manager in social media. At other times you'll find her traveling about speaking, writing, and learning. And, if she's lucky, it's on her Honda Shadow 1100.

Please note -- the postings on this site are my own and don’t necessarily represent my employer's positions, strategies, or opinions. If you want to know more about me, you can visit my About Marcia Hansen page above, or my home page at MarciaHansen.com.