m2h blogs by Marcia Hansen

I’m back from SOBCon and feeling freshly inspired by brilliant entrepreneurs. I’m so impressed by the businesses the conference founders and attendees are creating for themselves and their customers.
I’m also in awe of the kindness, generosity and goodwill of everyone I met. No, really. I’m not just saying that. Everyone. We expect business people to [...]

Some of the most popular marketing efforts at SXSW involve free food and beverages. It’s not surprising given there is even a service that tracks them (see: AustinFoodCarts.com). During the conference, brands rented a food cart, reserved space in many of bars and restaurants on 6th Street, or went the low budget route and passed [...]

The SXSW conference can be a lesson for brands in how to blend a face-to-face event with social, music, and film. The organizers, panelists, and attendees create an experience, lots of content, encourage ongoing social participation and promotion, which all leads to it being an entertaining and educational experience for attendees.
You have to understand, however, [...]

I attended my first SXSW this month, and I am intrigued by various sessions about creating and marketing content that seeks to inspire, entertain, and educate an audience, be it an audience of consumers who have grown more skeptical about what you have to offer, students who have become more and more disengaged by coursework [...]

Someone asked me the other day the difference between link baiting, link building, and link or comment spam.
Trying to keep it simple, here is what I said:
Link baiting: is a philosophy that places importance on creating useful, remarkable content that people will, just as a matter of course, want to share with their friends because [...]

I attended the Web 2.0 Conference last week in San Francisco. Over the next few posts, I’ll try and upload some of my notes for you from the Web 2.0 marketing sessions I attended.
One of the Tuesday workshops I attended was SEO From Soup to Nuts, by Stephan Spencer. Stephan is president of Netconcepts, writes [...]

Gotta mention the food…
Fluffy’s Cafe and Bakery
One 7th Avenue between 54th and 55th
Good coffee and breakfast sandwich croissants. Plus, their bakery items looked fabulous.

Times Square Hot Bagels
on 44th near Broadway, between Ollie’s and Carmine’s
Great coffee and bagels. If carbs were not an issue, it would be fun to go back and try a [...]

perhaps, of interest:
Free WIFI in Manhattan
Manhattan Neighborhoods – maps
Dining Fever – coupons, maps, menus, and searchable by neighborhood or type of food. Mantra looks good. Their signature dish is lobster guacamole. Yum. The only catch with this site is that you print the coupon and call ahead for reservations, which is not [...]

Tonight was the night of my talk at Missouri Western State University. My talk was entitled: “No Mean Feat: Taking a Nuanced Response Approach to Digital Tools.” (flyer). There were about 50 people in the audience, which was a nice size. I think I was able to make eye contact with [...]

I gave a talk to about 20 teachers in the Columbia area today. I always am so excited to do these sorts of things. I really like helping others get started blogging and it’s exciting to see their eyes light up when they start getting ideas of how they might use blogging with [...]