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auto comment citation
25Jun2007 Filed under: networks Author: Marcia HansenTonight while watching a movie on FX, I saw a commercial for Ford Fusion. In the commercial, they quoted comments by Yahoo Autos users. They didn’t refer to the users by name, but they did put their comments in quotes.
I don’t watch a bunch of TV. Is this use of site comments on commercials a common practice now?
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About m2h blogsMarcia Hansen works by day as a marketing manager in social media. At other times you'll find her traveling about speaking, writing, and learning. And, if she's lucky, it's on her Honda Shadow 1100.
Please note -- the postings on this site are my own and don’t necessarily represent my employer's positions, strategies, or opinions. If you want to know more about me, you can visit my About Marcia Hansen page above, or my home page at MarciaHansen.com.
Yep,
senioritis
June 26th, 2007 at 7:42 pm
I don’t watch much TV, either, so I dunno. But like you, it seems intriguing. An easy way to astroturf, surely. But also a new twist on user testimonial.