digital content strategy, social media marketing, and seo expertise
The SXSW conference can be a lesson for brands in how to blend a face-to-face event with social, music, and film. The organizers, panelists, and attendees create an experience, lots of content, encourage ongoing social participation and promotion, which all leads to it being an entertaining and educational experience for attendees.
You have to understand, however, SXSW is huge. To get the most out of it, you have to go with a plan.
Then, you have to come back and organize your notes and mine slideshare for the panels you missed in order to get real value from it.
Here are the 5 Big Ideas I (re)learned and want to share from SXSW Interactive 2011.
1. It’s critical to uplevel focus on content and content marketing
From panel: Not My Job: The Ultimate Content Strategy Smackdown (click through for audio)
From: TED: Radical Openness (click through for audio) http://www.slideshare.net/jessedee/south-by-southwest-2011-recap-3-7309997
2. It’s critical to create many different types of content.
3. Learn how to create great content for the right context: Or, Say it short and make it a story.
From: Saying It Short Writing Workshop with Betty Draper (click through for audio)
4. What are the necessary elements of a content strategy? OR, Cultivating relationships and building trust matter.
Ok, so this panel wasn’t at SXSW 2011, but it’s a preso entitled Creating, curating, and Cultivating the Social Web, by Esteban Contreras, Social Media Manager at Samsung for the Marketing 2.0 and Social Media Conference 2011 in Paris on 3/28/2011, and it’s based on SXSWi 2011 so I’m including it here.
See slide 9 for tips on how to create.
See slide 26 for tips on how to curate.
See page 40 for tips on cultivation.
5. Rest/renewal breaks, game play, and doing social good can make us better more engaged people.
From panel: The 90 Minute Solution: Live Like a Sprinter (click through for audio)
From panel: Reality is Broken: Why Games Make Us Better and How they can change the world (click through for audio)
Marcia Hansen works by day as a marketing manager in social media. At other times you'll find her traveling about speaking, writing, and learning. And, if she's lucky, it's on her Honda Shadow 1100.
Please note -- the postings on this site are my own and don’t necessarily represent my employer's positions, strategies, or opinions. If you want to know more about me, you can visit my About Marcia Hansen page above, or my home page at MarciaHansen.com.